Monday, June 16, 2008

the floating bridge

Power isnt something that has to be physical, it doesnt have to be seen, but it can be felt. The 'bridge' between Jobs and Versace's space does not physically bring the two spaces together, but by being between the two spaces it implies a connection.

What will bring these two clients together are elevators that float between the three spaces, alluding to the idea that power is about ultimate control and order. Versace and Jobs may deal with two different aspects of business - one is associated with fashion while the other to electronic innovation - but the control each have over what they do is the same; they are both the driving forces to the success of their businesses.

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